Marketing Articles

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Brand and Brand Building

(BusinessWeek 5/3/05) Creating an Effective Brand
(BusinessWeek 4/19/05) Pruning The Tree of Marketing Theory
(BusinessWeek 3/29/05) Empty Words Filled With Delusion
(BusinessWeek 3/15/05) What Exactly Is a Brand?
(BusinessWeek 2/13/2003) Building a Two-Faced Brand
(BusinessWeek 10/19/2004) How We Figure In Lifes Ledger
(BusinessWeek 3/10/05) The False Debate About Focus

Marketing Finance and Metrics

(CMO Council 10/15/05) What's Really Behind The Metrics Drive
(BusinessWeek 2/15/2005) The Value Challenge for Marketing
(BusinessWeek 1/29/2003) The Cost of Opportunity
(BusinessWeek 2/1/2005) Value Beyond the Balance Sheet
(BusinessWeek 7/16/2003) Doing a Number on Consumer Metrics
(BusinessWeek 12/19/2004) Marketing Finally Measures Up
(BusinessWeek 1/18/2004) Across the Great Divide: Part 2
(BusinessWeek 11/16/2004) The Bang for Your Marketing Buck

Marketing Technology

(BusinessWeek 8/5/2003) The Real Internet Revolution
(BusinessWeek 9/17/2003) Things that Go Beep in the Night
(BusinessWeek 3/24/2003) Surfing for Offshore Labor
(BusinessWeek 4/11/2003) The Woman Behind the Code
(BusinessWeek 5/12/2003) Overseas Outsourcing: Anger Rising
(BusinessWeek 5/25/2003) Unpatriotic? Not Me.
(BusinessWeek 6/2/2003) The Pendulum of Human Endeavor
(BusinessWeek 6/13/2003) Mr. Kenton Goes to Washington
(BusinessWeek 6/30/2003) What I Told Congress
(BusinessWeek 1/5/2004) The Changing Face of Offshore Outsourcing

General Marketing

(Executive Decision 6/10/06) The New Requirements of the CMO
(Executive Decision 4/14/06) The Ultimate Purpose of Marketing
(Executive Decision 2/12/06) Marketing Is Misunderstood
(BusinessWeek 8/27/2003) Marketing's Biggest Challenge
(BusinessWeek 6/25/2004) Undercover With Market Research
(BusinessWeek 2/19/2004) When Sales Meets Marketing Part I
(BusinessWeek 2/25/2004) When Sales Meets Marketing Part II
(BusinessWeek 3/5/2004) When Sales Meets Marketing Part III
(BusinessWeek 5/5/2004) Sales and Marketing: Lost in a Thorny Forest
(BusinessWeek 5/26/2004) Reps and Marketers: Across the Great Divide
(BusinessWeek 6/14/2004) Across the Great Divide: Part 2
(BusinessWeek 5/01/2004) Good, Bad and Ugly Marketing
(BusinessWeek 12/01/2004) Find Your Way with a Marketing Map
(BusinessWeek 10/9/2003) A Modest Proposal for California
(BusinessWeek 11/3/2003) A SPAM Law that Hurts Small Businesses
(BusinessWeek 12/9/2003) A Simple SPAM Solution

General Business

(BusinessWeek 8/31/2004) To Save a Town Why Did They Destroy It?
(BusinessWeek 1/30/2004) The Truth No Matter What
(BusinessWeek 3/17/2004) The Battle To Strike a Moral Balance
(BusinessWeek 3/4/2003) An Indecently Hasty Proposal
(BusinessWeek 7/23/2004) A Hard Lesson in Trust and Contracts
(BusinessWeek 1/14/2003) Postcards From the Recovery
(BusinessWeek 6/16/2005) An End and A New Start